Jersey Mike's: Be A Sub Above Campaign
In 2017, we concepted a campaign to highlight Jersey Mike's dedication to giving back to each community the reside. This included a microsite: beasubabove.com, two digital videos and a customer engagement piece in which people nominated ordinary people that go above and beyond in their own communities. Jersey Mike's received over 2500 nominations; of which, 5 people were chosen to receive a $5000 grant. We followed up with each of the recipients and made a comprehensive video to share on Jersey Mike's social channels, highlighting each of their amazing stories.
For this project, I helped concept the campaign, art directed on-set, and was involved with edit on post production on both videos.
- Project Roles
- Art Director
- Planet Propaganda
- Art Direction, Editing, Post-Production
- Branded Content
- Project Industries
- Non-Profit, Restaurant