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Jersey Mike's: Be A Sub Above Campaign

In 2017, we concepted a campaign to highlight Jersey Mike's dedication to giving back to each community the reside. This included a microsite: beasubabove.com, two digital videos and a customer engagement piece in which people nominated ordinary people that go above and beyond in their own communities. Jersey Mike's received over 2500 nominations; of which, 5 people were chosen to receive a $5000 grant. We followed up with each of the recipients and made a comprehensive video to share on Jersey Mike's social channels, highlighting each of their amazing stories. For this project, I helped concept the campaign, art directed on-set, and was involved with edit on post production on both videos.

Project Roles
Art Director
Company
Planet Propaganda
Skills
Art Direction, Editing, Post-Production
Media
Branded Content
Project Industries
Non-Profit, Restaurant