Coke Zero—The City of Possibilities
“The City of possibilities” is a collaborative street art project Resn created for Coke Zero & Ogilvy after a won pitch in early 2014.
It consisted of a massive digital city, a blank canvas, that the user was able to navigate in order to find a wall to paint over. The city could be accessed by day or by night according to your timezone. It was inspired in Mexico DF's architecture (the target market) and it contained a vast amount of streets spread around five very different-looking districts.
- Project Roles
- Art Director, Designer, Illustrator
- Adobe Photoshop, After Effects, Traditional / Hand-drawn
- 2D Animations, 3D Animations, Advertising, Microsites, Photo Illustrations, UI Design, UX Designs, Websites