Jaque is a software development team from Mexico DF who was in need of a new brand, guidelines & website.
I came out with a grid of nodes (the basic unit used in computer science) that became the basis of a new brand system. This grid allowed me to play around with several logo variations that made the brand match the brief values right away (dynamic, flexible, techy, interconnected, etc.).
Together with the new brand, I developed a whole new visual language that would be used in Jaque’s communication, offline and online.
Project done at Vasava.
- Project Roles
- Art Director, Designer, UI Designer
- Adobe Illustrator, Adobe Photoshop, After Effects, Art Direction, Design
- 2D Animations, Brand Guidelines, Brand Identity, Interaction Designs, UI Design, UX Designs, Websites, Logos, Products - Digital, Visual Designs, Branding
- Project Industries
- Software, Startups, Technology