Cheetos is a weird little snack – knobby, oblong and silly. It’s a child-like guilty pleasure that gives grownups a break from their everyday routine, whether you have five minutes between meetings or all day to build a homemade slapping robot. The goal of the advertising was to echo both that sentiment and that occasion.
- Project Roles
- Creative Director
- Goodby, Silverstein & Partners
- Creative Direction, Conceptual
- Commercials - Broadcast
- Project Industries