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Cheetos "Break-Bot"

Cheetos is a weird little snack – knobby, oblong and silly. It’s a child-like guilty pleasure that gives grownups a break from their everyday routine, whether you have five minutes between meetings or all day to build a homemade slapping robot. The goal of the advertising was to echo both that sentiment and that occasion.

Project Roles
Creative Director
Goodby, Silverstein & Partners
Creative Direction, Conceptual
Commercials - Broadcast
Project Industries
Cheetos "Break-Bot"