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Intangible Goods

What if you could shop for your mental needs, as easily as your physical ones? Intangible Goods is an initiative created, developed and produced by Mark Starmach and Elizabeth Commandeur with the goal to normalise our mental health needs. A play on the world of junk food and vending machines, we’re giving people tangible tools to feed their daily mental needs and explore tricky topics like depression, anxiety, stress and loneliness in a fun, snack-sized way. Originally commissioned as a public artwork by the City Of Sydney, Intangible Goods is now a much bigger initiative — teaching Australians about mental health. "To break down stigma and isolation, we are helping raise awareness and understanding of mental illness. [Intangible Goods] is a great way of encouraging more people to think about this important topic and hopefully assist those in need." — Sydney Lord Mayor Clover Moore “Artistry, and commercialisation, are aspects of our biological beings.” — David Walsh, MONA, commenting on Intangible Goods

Project Roles
Art Director, Artist, Content Producer, Creative Director, Event Producer, Project Manager
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Content Management, Creative Direction, Design, Experiential, Low Budget, Post-Production, Print, Producing, Project Management, Retouching, Social, Social Media Strategy
Media
Art, Installations
Project Industries
Packaged Goods
Intangible Goods
Intangible Goods
Intangible Goods
Intangible Goods
Intangible Goods
Intangible Goods
Intangible Goods
Intangible Goods