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Fruit of the Loom - Butterfly Effect

I got the opportunity again to work with the team at Crispin Porter + Bogusky on their new Butterfly Effect campaign for Fruit of the Loom. This time it was promoting the flexible fit of the Girl's Seamless Hipster and perfect for girls in-between sizes. Similar to the previous campaign, the brief was to show in a fun, humorous and stylised way the transformation of a caterpillar to butterfly, demonstrating the flexibility of the briefs from one age to the next.

Project Roles
Animator, Artist, Designer, Illustrator
Crispin Porter + Bogusky
2D, Adobe Illustrator, After Effects, Cartoonist, Commercial, Design, Motion, Procreate, Social, Storyboarding, Vector
2D Animations, Advertising, Branded Content, Cartoons, Character Animations, Character Designs, Commercials - Video, Illustrations, Social Media Content, Storyboards
Project Industries
Fashion, Retail
Fruit of the Loom - Butterfly Effect