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DataScience.com Email Marketing Engagement

Engagement with emails (measured by open rates and click through rates) was low, so I began two campaigns to solve the issue: a persona-based segmentation campaign to ensure everyone was seeing relevant content, then a re-engagement campaign to win back inactive people. Over a few months, open rates increased from 7-9% to over 40%, well above the industry standard for B2B PaaS companies.

Project Roles
Director
Company
DataScience.com
Skills
Content Management, Content Strategy, Marketing Strategy, Research, Strategy, Tech Strategy
Media
Roadmaps
Project Industries
B2B, Software, Technology
DataScience.com Email Marketing Engagement