The Advisory Board Company's Community Impact is the Corporate Social Responsibility program connecting faculty and staff with opportunities to give back to local communities. We created IMPACT buckets to identify each segment of focus to specify the target area of giving back. By creating a visual vocabulary that consisted of icons, colors, and patterns, we created an umbrella system that provided visual cues to identify areas of participation within Community Impact.
- Project Roles
- Art Director, Designer
- The Advisory Board Company
- Art Direction, Conceptual, Content
- Advertising, Brand Identity, Branded Content, Corporate Events, Environmental Design, GIFs, Illustrations, Infographics, Posters, Wayfinding
- Project Industries
- Health/Pharma, Non-Profit