We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
PovertyUSA

After an in-depth analysis of the brand and the website, we provided an action plan to reinvent the initiative and the website to better communicate and simplify internal updates. This plan included a new logo and brand platform to appeal to younger, engaged audience. The most significant change was developing a means to automatically capture complex data to build the searchable maps that demonstrate poverty, not only in the states, but in specific counties. This data also supports Stories of Hope that show actions taken to help those in need. The site is also offered in Spanish.

Project Roles
Art Director, Designer
Company
USCCB
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Design, Design Strategy, Digital, Environmental, Integrated, Print, Vector
Media
Advertising, Brand Identity, Environmental Design, Social Media Content, Visual Designs, Wayfinding, Websites
Project Industries
Non-Profit
PovertyUSA