After an in-depth analysis of the brand and the website, we provided an action plan to reinvent the initiative and the website to better communicate and simplify internal updates. This plan included a new logo and brand platform to appeal to younger, engaged audience. The most significant change was developing a means to automatically capture complex data to build the searchable maps that demonstrate poverty, not only in the states, but in specific counties. This data also supports Stories of Hope that show actions taken to help those in need. The site is also offered in Spanish.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Design, Design Strategy, Digital, Environmental, Integrated, Print, Vector
- Advertising, Brand Identity, Environmental Design, Social Media Content, Visual Designs, Wayfinding, Websites
- Project Industries