Jersey Mike's Subs - A Sub Above Campaign
This was Jersey Mike's first national 360˚ campaign which focused on brand awareness. We developed a fun, multi-media visual language used to communicate the brand's key differentiators that made the campaign and brand memorable and disruptive within the industry; which helped them evolve into the fastest growing fast/casual franchises in the United States. Along with helping to concept the overall campaign, I art directed a series of animated, national TV spots, created illustrations and designed in-store brand collateral outdoor, online display, and in-store promotion.
- Project Roles
- Art Director, Designer, Editor (Brand/Content), Illustrator, Type Designer
- Planet Propaganda
- Adobe Illustrator, Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Design, Editing, Integrated, Management of Teams 1-10, Motion, Visual Development
- Project Industries