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Jersey Mike's Subs - A Sub Above Campaign

This was Jersey Mike's first national 360˚ campaign which focused on brand awareness. We developed a fun, multi-media visual language used to communicate the brand's key differentiators that made the campaign and brand memorable and disruptive within the industry; which helped them evolve into the fastest growing fast/casual franchises in the United States. Along with helping to concept the overall campaign, I art directed a series of animated, national TV spots, created illustrations and designed in-store brand collateral outdoor, online display, and in-store promotion.

Project Roles
Art Director, Designer, Editor (Brand/Content), Illustrator, Type Designer
Company
Planet Propaganda
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Design, Editing, Integrated, Management of Teams 1-10, Motion, Visual Development
Media
Advertising
Project Industries
Restaurant
Jersey Mike's Subs - A Sub Above Campaign
Jersey Mike's Subs - A Sub Above Campaign
Collaborators