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Defiant Ones

Webby award-winning digital campaign for HBO limited series "Defiant Ones," which tells the story and creative journeys of music legends, Dr. Dre and Jimmy Iovine, who were responsible for music artists like Snoop Dogg, Eminem, Patti Smith, Kendrick Lamar, among others. The campaign featured the building of identity expressed thru many platforms, including an interactive website, mobile, social media, and even a music concert featuring today's "defiant ones."

Project Roles
Animator, Art Director, Artist, Creative Technologist, Designer, Strategist
Creative Direction, Creative Strategy, Digital, Editing, Entertainment, Interaction, Interactive, Social, Social Media Strategy
2D Animations, 3D Animations, Advertising, Brand Identity, Branded Content, Branding, Commercials - Video, Interaction Designs, Social Media Content
Project Industries
Advertising, Music, Technology