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Converticals

Millennials think DIY is hard. Lowe’s needed to convince them it wasn’t. So we used Instagram Stories in a totally new way to show them you can convert any space (even the dimensions of an Instagram Story) without having to lift a finger.

Project Roles
Creative Director
Company
BBDO New York
Skills
Art Direction, Conceptual, Content, Creative Direction, Creative Strategy, Design, Management of Teams 1-10, Mobile
Media
Advertising, Branded Content, Mobile Apps
Project Industries
Advertising
Converticals
Collaborators