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Build your home improvement confidence

This campaign targeted guys watching the NCAA March Madness basketball tournament and showed that with a little guidance from Lowe’s, you’ll feel like you can do anything. Well, almost anything. Because, let’s be honest. No one can fold a fitted sheet.

Project Roles
Creative Director
Company
BBDO New York
Skills
Art Direction, Creative Direction, Creative Strategy
Media
Brand Films
Project Industries
Advertising
Build your home improvement confidence
Collaborators