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House Love

Traditionally, every commercial Lowe’s has ever done has been retail focused. But the younger, millennial consumer wants to know what a brand stands for, not just what’s on sale that week. So we did something Lowe’s has never done before. We created a brand spot. And nearly 20 million views later, it looks like branding is still a very good idea.

Project Roles
Creative Director
Company
BBDO New York
Skills
Art Direction, Creative Direction, Creative Strategy
Media
Brand Films
Project Industries
Advertising
House Love
Collaborators