First-time millennial home buyers have migrated over to Snapchat. So we did too. Using Snapchat’s “story” feature (ie: organic, not paid media) we inspired young homeowners to accomplish simple home improvement projects, in a snap.
- Project Roles
- Creative Director
- BBDO New York
- Art Direction, Creative Direction, Creative Strategy, Design, Management of Teams 1-10
- Advertising, Branded Content, Games - Mobile, Interactive Videos
- Project Industries