Lowe's In A Snap
First-time millennial home buyers have migrated over to Snapchat. So we did too. Using Snapchat’s “story” feature (ie: organic, not paid media) we inspired young homeowners to accomplish simple home improvement projects, in a snap.
- Project Roles
- Creative Director
- BBDO New York
- Art Direction, Brand Strategy, Conceptual, Content, Copywriting, Creative Direction, Design, Digital Tech, E-Commerce, Editing, Filmmaking, Interactive, Low Budget, Management of Teams 1-10, Mobile, Retail, Social, Technology
- Branded Content, Advertising, Mobile Apps
- Project Industries