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Lowe's In A Snap

First-time millennial home buyers have migrated over to Snapchat. So we did too. Using Snapchat’s “story” feature (ie: organic, not paid media) we inspired young homeowners to accomplish simple home improvement projects, in a snap.

Project Roles
Creative Director
Company
BBDO New York
Skills
Art Direction, Brand Strategy, Conceptual, Content, Copywriting, Creative Direction, Design, Digital Tech, E-Commerce, Editing, Filmmaking, Interactive, Low Budget, Management of Teams 1-10, Mobile, Retail, Social, Technology
Media
Branded Content, Advertising, Mobile Apps
Project Industries
Advertising
Lowe's In A Snap
Collaborators