Hyped For Halftime
For the third year in a row, Pepsi came to Motive to help create the visual design system for the Super Bowl Halftime Show. "Hyped for Halftime" had been our thematic for the last two big games, but since this was Super Bowl 50, the golden year, we knew it had to bigger and bolder than ever. My approach was inspired by the rich San Fransisco art scene, with gritty stylized illustrations of the iconic bay area.
- Project Roles
- Art Director, Artist, Creative Director, Designer, Illustrator, Project Manager, Type Designer, Typographer
- 2D, Adobe Illustrator, Adobe Photoshop, Art Direction, Creative Direction, Creative Strategy, Design, Design Strategy, Management of Teams 1-10, Project Management, Retail, Type Design, Vector
- Advertising, Art, Billboards, Brand Guidelines, Brand Identity, Branding, Illustrations, Installations, Logos, Murals, Retail Designs, Visual Designs
- Project Industries
- Beverage, Sports