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Hyped For Halftime

For the third year in a row, Pepsi came to Motive to help create the visual design system for the Super Bowl Halftime Show. "Hyped for Halftime" had been our thematic for the last two big games, but since this was Super Bowl 50, the golden year, we knew it had to bigger and bolder than ever. My approach was inspired by the rich San Fransisco art scene, with gritty stylized illustrations of the iconic bay area.

Project Roles
Art Director, Artist, Creative Director, Designer, Illustrator, Project Manager, Type Designer, Typographer
Company
Motive
Skills
2D, Adobe Illustrator, Adobe Photoshop, Art Direction, Creative Direction, Creative Strategy, Design, Design Strategy, Management of Teams 1-10, Project Management, Retail, Type Design, Vector
Media
Advertising, Art, Billboards, Brand Guidelines, Brand Identity, Branding, Illustrations, Installations, Logos, Murals, Retail Designs, Visual Designs
Project Industries
Beverage, Sports
Hyped For Halftime
Hyped For Halftime
Hyped For Halftime
Hyped For Halftime
Hyped For Halftime
Hyped For Halftime
Hyped For Halftime
Hyped For Halftime
Hyped For Halftime
Hyped For Halftime