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Honda Project Drive-In

Drive-In theaters are a classic part of American car culture. But at the end of 2013, the majority faced closure with Hollywood’s switch from film to digital projection. Going digital costs over $75,000, which is too much for most of these small businesses to afford. We helped Honda spark a national movement to save as many of these historical American icons as possible. All while putting one of Honda’s founding ideals into action: be a company society wants to exist.

Project Roles
Art Director
Company
Honda
Skills
Art Direction, Conceptual
Media
Brand Films, Branded Content, Branding, Documentaries
Honda Project Drive-In