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Under Armour "Bryce Harper 2.0"

BRYCE HARPER SIGNATURE CLEAT CAMPAIGN THE SKILLS TO LIGHT IT UP. Baseball MVP Bryce Harper is the game’s ultimate multi-faceted player, and his new cleat, the UA Harper 2, is designed to make him even more dangerous than ever. As a native of Las Vegas, Bryce brings the same flare, flash, and fun his home town is known for, to his game. Under Armour wanted to showcase that in a big way. Inspired by the "Neon Boneyard" in Vegas, we developed the perfect backdrop of grit and epic-ness to showcase Bryce and his new cleat. We developed a multi-media, multi-channel campaign hell bent on reaching the consumer at every touchpoint with an emphasis on digital/social channels. We developed key art, tech videos, deep dives into features & benefits, Instagram stories, individual colorway launch materials, and more. Basically, it’s everything Under Armour needed to tell the UA Harper 2 story. CREATIVE DIRECTOR/ART DIRECTOR: SEAN FLANAGAN ART DIRECTOR/DESIGNER: KIRK ROUSH DESIGNER/3D ARTIST/POST PRODUCTION: MIKE CAMPAU COPYWRITER: MATT NORMAN PHOTOGRAPHER: JAMES MICHELFELDER, SAMUEL GORDON

Project Roles
Creative Director, Retoucher
Under Armour
3D, Adobe Photoshop, CGI
Advertising, Products - Digital
Project Industries
Fashion, Sports
Under Armour "Bryce Harper 2.0"
Under Armour "Bryce Harper 2.0"
Under Armour "Bryce Harper 2.0"