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Hero Video

Intel wanted to build excitement amongst the international sales team for their new chip series and this video was played at a private event for the APAC team in San Diego. This was a very rushed, purposely cheesy and fun production due to the fact that the individuals appearing in the video were scattered all over the world and our only chance to get them into the video was to shoot them all at once, the day before the event. It was an extremely tight schedule and there was a steady stream of sales executives coming in and out of a makeshift studio that was really a hotel conference room with a green screen. Our true hero with a secret identity. After the video played, each of the approximately 600 attendees received a free hero cape with a hero APAC logo I designed. My contributions: -“We need some heroes!” graphic -directed actors (various sales executives within Intel) -created the costumes -created the chest logos -created the individual lyrics graphics -created the action 1966 Batman-style graphics -designed cape logos (a give-away to the 600+ event attendees) -created shield props -designed APAC graphic -cameo appearance of evil “ARM” guy

Project Roles
Creative Director, Designer, Producer
Company
Intel
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Media
Branded Content, Props
Project Industries
Technology
Hero Video
Hero Video
Hero Video
Hero Video