FOREVER 21 - ECOMMERCE EDITORIALS
Each season I worked with the Creative Director to come up with an overarching theme for all global campaigns, and with Forever 21 buyers and merchandisers to come up with mini editorials for each seasonal trend. Roles included editorial and creative direction as well as copywriting.
Here is a selection of my favorites.
- Project Roles
- Forever 21
- Conceptual, Copywriting
- E-commerce Platforms, Editorial Writings
- Project Industries
- Advertising, Fashion