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The Art of Travel

The Art of Travel is a luxury travel agency introducing people to the art and culture of Japan. With a primarily western audience, they wanted to set themselves apart from other boutique and luxury experiences. We identified AOT’s core values and outlined their fundamental mission: Educating the mindful traveler while sustaining local culture. Based on this essential description of their business we created the brand’s voice and identity. Twelve unique films showcase AOT’s offerings: a private visit with a geisha, a tea ceremony, the kitchen of a five-star restaurant, or a private visit with an artist in his studio. This allowed their clients to immerse themselves in authentic cultural experiences.

Project Roles
Creative Director, Art Director
Company
MyORB
Skills
Film, Producing, Creative Direction, Art Direction, Copywriting, Directing
Media
Brand Identity, Photography, Websites, Brand Films
Project Industries
Travel/Tourism, Luxury
The Art of Travel
The Art of Travel
The Art of Travel
The Art of Travel
The Art of Travel
The Art of Travel