The Art of Travel is a luxury travel agency introducing people to the art and culture of Japan. With a primarily western audience, they wanted to set themselves apart from other boutique and luxury experiences. We identified AOT’s core values and outlined their fundamental mission: Educating the mindful traveler while sustaining local culture. Based on this essential description of their business we created the brand’s voice and identity. Twelve unique films showcase AOT’s offerings: a private visit with a geisha, a tea ceremony, the kitchen of a five-star restaurant, or a private visit with an artist in his studio. This allowed their clients to immerse themselves in authentic cultural experiences.