FOREVER 21 - UNWRAP
I also worked with the Video Director to concept, storyboard, and write the script for these campaign videos as a larger part of the Forever 21 "Unwrap the Holidays" campaign.
In addition to this video collection I worked with Forever 21's Global Creative Director to conceptualize the overarching story of Forever 21's Holiday campaign and wrote all the copy throughout the various touchpoints (E-Commerce, Marketing, Digital Marketing, Video, Social Media).
Nick Young's "Unwrap Your Game" video was featured on USA Today, Sport's Illustrated, ESPN, Yahoo News, and NBC News.
- Project Roles
- Content Producer, Copywriter, Editor (Brand/Content)
- Forever 21
- Conceptual, Content Strategy, Copywriting, Scripting, Storyboarding
- Advertising, Commercials - Video
- Project Industries
- Advertising, Fashion