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FOREVER 21 - UNWRAP

I also worked with the Video Director to concept, storyboard, and write the script for these campaign videos as a larger part of the Forever 21 "Unwrap the Holidays" campaign. In addition to this video collection I worked with Forever 21's Global Creative Director to conceptualize the overarching story of Forever 21's Holiday campaign and wrote all the copy throughout the various touchpoints (E-Commerce, Marketing, Digital Marketing, Video, Social Media). Nick Young's "Unwrap Your Game" video was featured on USA Today, Sport's Illustrated, ESPN, Yahoo News, and NBC News.

Project Roles
Content Producer, Copywriter, Editor (Brand/Content)
Company
Forever 21
Skills
Conceptual, Content Strategy, Copywriting, Scripting, Storyboarding
Media
Advertising, Commercials - Video
Project Industries
Advertising, Fashion
FOREVER 21 - UNWRAP