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We asked young women to tell us how they feel about color contact lenses. Many found them to be a fashion fail, but when we asked them which color they would try, they were ready to play! And so, the Permission to Play campaign was born, allowing young women to play with their eye color without the fear of judgement. We created a :30 for TV, an alt :30 (my personal fave), a :15 for online pre-roll, a lookbook and coupon dispenser (for the eye doctor's office), a banner ad, an email, a sizzle reel for an eye health conference, and tactical ideas to introduce a new gemstone collection. Art Director: Diego Paz

Project Roles
Copywriter, Writer
Conceptual, Copywriting, Digital, Scripting, Storyboarding
Advertising, Commercials - Broadcast, Commercials - Video, Interactive Installations, Scripted TV, Websites
Project Industries
Advertising, Beauty, Health/Pharma