We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
DOVE X DUNKIN

For National Coffee Day 2018, and to engage young women in the fall, we asked Dove to partner with Dunkin' to deliver the ultimate busy-girl life hack—coffee and dry shampoo. Not only was there a pop-up styling bar in NYC, but we launched a sweepstakes that gave one lucky winner a year's worth of Dove dry shampoo and Dunkin' coffee. This social-driven campaign got a lot of coverage on beauty and lifestyle websites and blogs to let young women know that we understand them and their life of always being on the go. Art Directors/Designers: Schuyler Higgins, Haye Anderson, Matt Webb

Project Roles
Copywriter, Editor (Copy), Writer
Company
Dove
Skills
Content, Copywriting, Editing, Language: English, Lifestyle, Social
Media
Advertising, Events, GIFs, Installations, Microsites, Naming, Websites
Project Industries
Advertising, Beauty, Beverage, Lifestyle, Packaged Goods
DOVE X DUNKIN