DOVE X DUNKIN
For National Coffee Day 2018, and to engage young women in the fall, we asked Dove to partner with Dunkin' to deliver the ultimate busy-girl life hack—coffee and dry shampoo.
Not only was there a pop-up styling bar in NYC, but we launched a sweepstakes that gave one lucky winner a year's worth of Dove dry shampoo and Dunkin' coffee.
This social-driven campaign got a lot of coverage on beauty and lifestyle websites and blogs to let young women know that we understand them and their life of always being on the go.
Art Directors/Designers: Schuyler Higgins, Haye Anderson, Matt Webb
- Project Roles
- Copywriter, Editor (Copy), Writer
- Content, Copywriting, Editing, Language: English, Lifestyle, Social
- Advertising, Events, GIFs, Installations, Microsites, Naming, Websites
- Project Industries
- Advertising, Beauty, Beverage, Lifestyle, Packaged Goods