Sally Hansen - a year of color

Sally Hansen is every girl's BFF for the perfect manicure, and when it comes to social every girl loves to share their perfect mani. We created Sally Hansen's social media campaign, which required having a new manicure on a daily basis. We would concept, stylize, shoot, and edit each post to feature a specific product, on a specific day, with a specific color. Nobody has ever done so many manicures in such record time, but it was totally worth it.

This "always on" campaign lives on Tumblr, Instagram, Twitter, Facebook as well strategic paid online media. Likes and shares have gone up every week.

Work done in collaboration with Big Fuel, LLC, NY | www.bigfuel.com