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Boston Accent Branding Identity

Boston Accent is an independent Boston-based literary journal. Written accent marks are used to evoke the phonetic sound of a spoken Boston accent– "Bõśtøn cçent” becomes "Bahztun Axezent” when pronounced out loud. To represent the publication’s diverse contributors, the marks themselves are pulled from a variety of languages. The design system also pays homage to Boston’s rich Revolution-era heritage of independent publishing through the use of transitional-serif typography. Throughout the project, I conceptualized client needs and guided them through visual design decisions, designed brand identity from concept phase to final product and handoff.

Project Roles
Art Director, Creative Director, Designer
Skills
Adobe Illustrator, Adobe InDesign, Brand Strategy, Conceptual, Design
Media
Brand Guidelines, Brand Identity
Project Industries
Lifestyle, Media, Startups
Boston Accent Branding Identity
Boston Accent Branding Identity
Boston Accent Branding Identity
Boston Accent Branding Identity
Boston Accent Branding Identity
Boston Accent Branding Identity
Boston Accent Branding Identity