We found that women spend so much time and money moisturizing their face, but neglect the rest of their bodies. So we took full-body moisture on the road in a decked-out airstream for Vaseline.
Starting in November 2018 and traveling across the country until Summer 2019, Vaseline is on a mission to save your skin. At specific touchpoints related to the four main causes of dry skin (sleep, cold, heat, and stress), Vaseline will show up with the SaveYourSkin mobile and engage women with brand ambassadors, estheticians, product samples, and info on how to stay moisturized—no matter what life throws at you.
Kate Walsh made an appearance at the airstream's premiere in NYC as a brand partner, dedicated to helping women save their skin with Vaseline.
I created the concept and wrote copy for all materials in and around the airstream.
Art Director/Designer(s): Haye Anderson, Anna Wingard
- Project Roles
- Copywriter, Editor (Copy), Writer
- Brand Strategy, Conceptual, Copywriting, Creative Strategy, Editing, Experiential, Interactive, Language: English
- Advertising, Environmental Design, Events, Installations, Interaction Designs, Interactive Installations
- Project Industries
- Advertising, Beauty, Lifestyle, Media, Packaged Goods