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Neutrogena’s Hydro Boost product line delivers unique hydration to restore skin’s moisture and radiance. Our “Next Level” campaign for Premios Juventud 2018 highlighted the product benefits by showing how taking your skin prep to the ‘Next Level’ really pays off. To introduce Neutrogena’s Hydro Boost line of skin care + makeup products to the Hispanic market, we partnered with Clarissa Molina (Miss Dominican Republic 2015) to feature Neutrogena’s Hydro Boost line as she took her preparations for this summer’s Premios Juventud 2018 to the ‘Next Level’! Videos leading to the day of Premios Juventud 2018 featured Clarissa taking different aspects of her prep for PJ to the “Next Level”, including her workout routine, improv skills, working the camera, relaxing, and more. The videos were broadcasted via Univision, as well as online and social media. Exclusive content was also created for social media platforms.

Project Roles
Creative Director
Universal McCann
Art Direction
Advertising, Case Study Videos, Commercials - Video, Interactive Videos, Social Media Content
Project Industries
Advertising, Beauty, Health/Pharma