The Pepsi that almost was
For about a millisecond, Pepsi thought about transforming Pepsi Max to a cooler, edgier Pepsi Black. And in that millisecond, my art partner and I came up with a pretty stellar TV, experiential and interactive campaign. It was a pretty good millisecond.
- Project Roles
- Conceptual, Copywriting, Experiential, Integrated, Interactive, Night Life, TV
- 360° Video, Advertising, Commercials - Broadcast, Commercials - Video, Events, Interactive Installations
- Project Industries
- Advertising, Beverage, International, Lifestyle