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The Pepsi that almost was

For about a millisecond, Pepsi thought about transforming Pepsi Max to a cooler, edgier Pepsi Black. And in that millisecond, my art partner and I came up with a pretty stellar TV, experiential and interactive campaign. It was a pretty good millisecond.

Project Roles
Conceptual, Copywriting, Experiential, Integrated, Interactive, Night Life, TV
360° Video, Advertising, Commercials - Broadcast, Commercials - Video, Events, Interactive Installations
Project Industries
Advertising, Beverage, International, Lifestyle
The Pepsi that almost was
The Pepsi that almost was
The Pepsi that almost was