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Target Force Friday

It's Force Friday at Target. We knew we wanted to empower young girls around the country to channel their inner Rey. While other brands were focusing on other characters for the Star Wars, The Last Jedi movie, we wanted to lean into this exciting time for young girls finding their new hero. Target wanted to focus on female empowerment while other brands did the same old thing, just sold toys.

Project Roles
Art Director
Deutsch LA
Art Direction, Design
Products - Digital, Scripted TV
Target Force Friday