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UA ICON - Under Armour

I led a team of visual and UX designers to create the online customization tool for Under Armour's new shoe and apparel customizer - UA ICON. The particular printing technology used for these products meant that we'd have to create a tool that allowed for much more control than just selecting color swatches - image uploads, editable patterns and text inputs were among some of the advanced features added while keeping the UI simple, structured and fun to use. We designed a complementary experience to inspire shoe creators - an infinite wall of curated and user-generated designs that can be used as starting points for an endless number of remixes, mashups, and original designs. I also had the chance to develop and design the official logo for the product, which is used on the packaging and on the shoes themselves.

Project Roles
Creative Director, Designer, Product Designer, UI Designer, UX/IA Designer
Company
Under Armour
Skills
Creative Direction, Design, Digital, E-Commerce, Human-Centered Design, Interaction, Interactive, Low / High Fidelity Prototyping, Management of Teams 1-10, Mobile
Media
Web Apps
Project Industries
Fashion, Retail, Technology
UA ICON - Under Armour
UA ICON - Under Armour
UA ICON - Under Armour
UA ICON - Under Armour
UA ICON - Under Armour
UA ICON - Under Armour