UA ICON - Under Armour
I led a team of visual and UX designers to create the online customization tool for Under Armour's new shoe and apparel customizer - UA ICON. The particular printing technology used for these products meant that we'd have to create a tool that allowed for much more control than just selecting color swatches - image uploads, editable patterns and text inputs were among some of the advanced features added while keeping the UI simple, structured and fun to use.
We designed a complementary experience to inspire shoe creators - an infinite wall of curated and user-generated designs that can be used as starting points for an endless number of remixes, mashups, and original designs. I also had the chance to develop and design the official logo for the product, which is used on the packaging and on the shoes themselves.
- Project Roles
- Creative Director, Designer, Product Designer, UI Designer, UX/IA Designer
- Under Armour
- Creative Direction, Design, Digital, E-Commerce, Human-Centered Design, Interaction, Interactive, Low / High Fidelity Prototyping, Management of Teams 1-10, Mobile
- Web Apps
- Project Industries
- Fashion, Retail, Technology