Watermans Art Centre
Having worked with Watermans – one of London’s truly independent arts venues – on a series of successful external projects, we were invited in to rejuvenate their dated brand identity and most challengingly the quirky, grey building they call home.
Adopting a confident visual style of bold typography and playful colours the space was cost-effectively plastered with fly-posters and signage creating an inviting, vibrant environment to reflect the high quality nature of the centre’s cultural offering.
For too long potential visitors had walked straight past the almost unbranded site (often mistaking it for a car park), we thought it was about time they shouted about how great they are.
- Project Roles
- Art Director, Designer
- Art Direction, Design, Environments, Type Design
- Brand Identity, Environmental Design
- Project Industries