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E.ON Denmark Social Media Campaign & Video Production

For the international green energy client, E.ON, I helped them create their social media strategy for their Danish organisation, which also entailed creating a social media campaign for their Facebook Channel. The purpose of the strategy was to raise the awareness of electric cars and sustainable energy. I created three Target Group Personas that E.ON had the greatest fit with, who we wanted to reach with the campaign. Based on the strategy, we created a content calendar in which I was in charge of the conceptual development. We made content for Facebook including static posts, animations, and videos. I was the lead creative and Producer on a three-webisode production showcasing the benefits of driving an electric car. The webisodes became an organic success on Facebook, and E.ON is now expanding the universe for future webisodes.

Project Roles
Content Producer, Copywriter, Creative Director, Strategist
Company
E.ON
Skills
Copywriting, Creative Direction, Creative Strategy, Social Media Strategy , Video Journalism
Media
Branded Content
Project Industries
Technology