E.ON Denmark Social Media Campaign & Video Production
For the international green energy client, E.ON, I helped them create their social media strategy for their Danish organisation, which also entailed creating a social media campaign for their Facebook Channel. The purpose of the strategy was to raise the awareness of electric cars and sustainable energy.
I created three Target Group Personas that E.ON had the greatest fit with, who we wanted to reach with the campaign. Based on the strategy, we created a content calendar in which I was in charge of the conceptual development. We made content for Facebook including static posts, animations, and videos. I was the lead creative and Producer on a three-webisode production showcasing the benefits of driving an electric car. The webisodes became an organic success on Facebook, and E.ON is now expanding the universe for future webisodes.
- Project Roles
- Content Producer, Copywriter, Creative Director, Strategist
- Copywriting, Creative Direction, Creative Strategy, Social Media Strategy , Video Journalism
- Branded Content
- Project Industries