Bartels Since 1920 Brand Strategy
Bartels Since 1920 is a Danish shoe brand through four family generations. In 2017, the great-granddaughter, Eva, chose to revive the family legacy but in her own way. I helped redefine and formulate Bartels' Brand DNA and position anno 2018, where 'Modern nostalgia' became the main driver for the brand strategy. Mixing, balancing and playing with the original Bartels designs but giving them a new, fresh look to fit the modern and liberated women of today. I implemented the strategy through copywriting on the website and an Instagram & PR strategy.
- Project Roles
- Copywriter, Creative Director, Strategist
- Bartels Since 1920
- Brand Strategy, Copywriting, Creative Strategy, Social Media Strategy
- Project Industries