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Smiledesigns Brand Strategy

I have worked with Smiledesigns.dk to create a brand for their revolutionising new business concept within cosmetic dentistry. Smiledesigns is specialized in teeth straightening using the invisible aligners from Invisalign, but stands out with their strong focus on the customer, quality and service. My strategy was to shape a brand universe that focuses on people and the power of a smile — instead of selling a functional benefit. With inspiration from the lifestyle and fashion industry, me and my AD partner created the visual identity, brand platform and strategy, brand materials such as website, brand video and photos, as well as creative campaigns across digital and analogue media.

Project Roles
Copywriter, Creative Director, Strategist
Brand Strategy, Content Strategy, Copywriting, Creative Strategy, Media Strategy, Producing, Social Media Strategy
Project Industries
Beauty, Health/Pharma
Smiledesigns Brand Strategy