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The Great Master of Pauses

Promo film for the "15º Festa Cinema Francês" that stets as a mockumentary starring the last great master of pauses, a french artist once in charge of slowing the pace of french cinéma. This work is based on the idea that French films are boring, slow and never ending. This was a stereotype very present among our target and that stopped them to want to get in touch with french films. AWARDS: CCP (Clube Criativos de Portugal) - Bronze Award in Best Film Digital - Bronze Award in Best Film for Campaign

Project Roles
Art Director, Writer
Company
Institut Français
Skills
Art Direction, Consulting, Creative Strategy, Language: French
Media
Advertising, Commercials - Video, Motion Graphics
Project Industries
Advertising, Entertainment, Travel/Tourism