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The Last Viper - Pennzoil

We decided we didn't want to make just another "car video", so we came up with a new storyline, and went looking for data that could help us create something bespoke to our public. After analyzing thousands of car videos online, and briefing the client, the producers and the driver, the result was the most successful piece of content the brand has ever made in its centennial history.

Project Roles
Copywriter, Creative Director
Company
Pennzoil
Skills
Copywriting, Producing
Media
Branded Content, Social Media Content
Project Industries
Automotive
The Last Viper - Pennzoil