The Last Viper - Pennzoil
We decided we didn't want to make just another "car video", so we came up with a new storyline, and went looking for data that could help us create something bespoke to our public. After analyzing thousands of car videos online, and briefing the client, the producers and the driver, the result was the most successful piece of content the brand has ever made in its centennial history.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Producing
- Branded Content, Social Media Content
- Project Industries