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For this project I chose to revive the high end tea brand TWG Tea. Although a luxurious brand, TWG’s packaging lacked a strong identity. I brought to life the superior quality, vintage flavor, unique blends, and the diversity of these teas in a visually compelling way. I visually conveyed the various tea flavors through the use of colour, and created a more modern identity and packaging so that the brand is approachable without losing its sophisticated feel. As TWG is known for having many different tea collections, I chose to focus on one their exquisite black tea collection. I used black packaging to denote that it was black tea. To offset the all black container I designed a white label with colour text and design to make it stand out just enough, without overpowering the overall packaging. PROJECT OBJECTIVES Create a new packaging structure and brand identity that reflects the core values of a marketed brand of tea in a contemporary and unique vision.

Project Roles
Designer, Typographer, Photographer
Company
Academy of Art University
Skills
Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Creative Direction, Design, Editing, Post-Production, Print, Research, Retouching
Media
Brand Identity, Packaging, Photography, Product Designs, Products - Physical, Typography, Large Format Photography (Digital)
Project Industries
Beverage, Packaged Goods, Retail
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