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Ballast Point Brewing – Experiential Sampling Program

Ballast Point needed a way to introduce their flagship Sculpin IPA to beer drinkers everywhere. We devised a two-tier sampling program built around the 5 senses of quality beer. Interested consumers were invited to 30-minute deep dives with a hands-on presentation that brought the brewery to the bar led by local Ballast Point reps. This program delivered something for beer fans of ever level, giving them knowledge they could easily share while helping identify the many fantastic characteristics of IPAs that often go overlooked on first taste (fruitiness, etc.). Copy played an important role, from conception across various points of execution: - Program sales materials (B2B) - POS - Social content - Scripts for sampling engagements - Scripts for 30 minute deep dive sessions - Training video for reps

Project Roles
Legacy Marketing
Copywriting, Experiential, Information Architecture, Scripting
Project Industries
Beer, Beverage, Lifestyle
Ballast Point Brewing – Experiential Sampling Program