Miracle Gro "It's Gro Time"

Jumpstarting Spring Challenge: Miracle-Gro is a seasonal brand with a narrow sales window. Annual earnings can take a pounding if the country has a few too many rainy weekends in the Spring. Solution: The "It's Gro Time" campaign was designed to jumpstart Spring sales. The campaign ran for three years, and built awareness while simultaneously launching new products. Home Depot credited the campaign with boosting overall store sales the first Summer.