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Blistex: "Blistex Presents"

Challenge: Sales were going down on Blistex Medicated Ointment, which already had low awareness in the under 30s target. Add to this a tight promotional budget of 350k, all-in, including media. Solution: "Blistex Presents", a microsite with animated shorts focused on lip pain. The flash-based site was kept lo-tech. Videos were easily shareable online. The client was so pleased, they purchased extra media to run some of them in-theatre.

Project Roles
Creative Director
ML Rogers
Art Direction
2D Animations
Project Industries
Beauty, Health/Pharma, Lifestyle
Blistex: "Blistex Presents"
Blistex: "Blistex Presents"