UNIQLO "Lucky Break"
hack a kinect. hijack a mall.
Challenge: UNIQLO was expanding in the US, where at the time they only had five locations. They wanted to start with a relaunch of a store in the Westfield NJ mall, where they had failed a few years earlier. To succeed, the "uninitiated" needed to experience UNIQLO's playful and unique sensibility.
Solution: We created a month-long in-mall event. Lucky Break is an interactive game utilizing Kinect technology. Wearing virtual cartoon fists, the player has one minute to "box" and collect as much swag as they can. The game was so successful, it has been used at over 40 store launches in the US and Asia.
- Project Roles
- Creative Director
- Dentsu America
- Art Direction
- App Design, Brand Identity, Games - VR
- Project Industries
- Entertainment, Fashion, Gaming