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Estrella Jalisco

We were approached by Estrella Jalisco to design and execute their space at a brewers conference. We wanted to bring a modern aesthetic to a brand rooted in a classic culture. Bright colors, graffiti, clean wood finished and modern lighting brought the dynamic experience to life. We streamed live Mexico National futbol, hosted foosball tournaments, had live paintings of larger-than-life dia de los muertos skulls, a giant michelada bar, and all thier product innovations and new merchandise offerings on display. The event was completed with dia de los muertos painted hostesses, futbol hooligan bartenders, curated food pairings, and prize give-aways.

Project Roles
Art Director, Art Producer, Creative Director, Designer, Industrial Designer, Retoucher, Set Designer
Company
Motive
Skills
2D, Adobe Illustrator, Adobe Photoshop, Art Buying, Art Direction, Conceptual, Creative Direction, Design, Environmental, Environments, Experiential, Fabrication, Graffiti, Interactive, Maintaining Schedules, Management of Teams 1-10, Project Management, Wrangling - Creatives
Media
Architectural Visualization, Art, Corporate Events, Environmental Design, Illustrations, Industrial Designs, Installations, Murals, Parties, Street Art, Themed Environments
Project Industries
Beer
Estrella Jalisco
Estrella Jalisco
Estrella Jalisco
Estrella Jalisco
Estrella Jalisco
Estrella Jalisco
Estrella Jalisco
Estrella Jalisco
Estrella Jalisco
Estrella Jalisco