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Scotts TurfBuilder "Soup Up My Spreader"

Customized Lawn Care Challenge: Scotts TurfBuilder is the fertilizer for DIY lawn fanatics. Unfortunately, bargain brands were starting to eat into Scotts marketshare. We needed to generate PR and rebuild some customer loyalty for the TurfBuilder brand. Solution: An online and in-store contest at Home Depot to win one of a limited set of "souped up" customized spreaders. Lawn care got a dose of adrenaline from car culture detailing. And lawn enthusiasts could get a kick out of feeding their lawns.

Project Roles
Creative Director
Company
ML Rogers
Skills
Art Direction
Media
Advertising, Branded Content, Interactive Installations
Project Industries
Entertainment, Lifestyle, Packaged Goods
Scotts TurfBuilder "Soup Up My Spreader"
Scotts TurfBuilder "Soup Up My Spreader"
Scotts TurfBuilder "Soup Up My Spreader"
Scotts TurfBuilder "Soup Up My Spreader"
Scotts TurfBuilder "Soup Up My Spreader"