EBAY - #WEARITNEXT
Found without an agency, eBay employed my team to create original content for a 3+ month campaign to run in-book, online at ebay.com, and on all social channels. I created the "Inside Your Closet" concept to tell the story of the one-of-a-kind coveted pieces that were attained and then later sold on eBay. Behind every piece lies an epic story. These are those stories.
Content appeared in 3 ELLE print issues, on ELLE.com, and eBay.com. I wrote the concept, the content strategy, and all of the copy.
- Project Roles
- Copywriter, Editor (Brand/Content)
- Content Strategy, Copywriting
- Project Industries
- Advertising, Technology