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Vicks Cold Season Scaries

Just after Halloween comes the real scary season: Cold Season. Vicks wanted to promote its Children's Topical Cough Suppressant using this insight, so we created a group of cold symptom monsters to scare up interest.

Project Roles
Copywriter
Company
Vicks
Skills
Copywriting, Radio, Scripting
Media
Commercials - Radio
Project Industries
Health/Pharma
Vicks Cold Season Scaries