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Orbit Gum - "Mastication Is Good"

Mastication. A very natural human sensation. And yet, a topic that is too often considered taboo. To shed light on the true benefits of this act, Orbit took aim at the common misconceptions people have about mastication. Exposing the truths and proving, once and for all, that mastication is something to be celebrated, not shamed.

Project Roles
Copywriter, Writer
Company
Olson
Skills
Broadcast, Copywriting, Digital, Scripting
Media
Commercials - Video
Project Industries
Advertising, Packaged Goods
Orbit Gum - "Mastication Is Good"