Orbit Gum - "Mastication Is Good"
Mastication. A very natural human sensation. And yet, a topic that is too often considered taboo. To shed light on the true benefits of this act, Orbit took aim at the common misconceptions people have about mastication. Exposing the truths and proving, once and for all, that mastication is something to be celebrated, not shamed.
- Project Roles
- Copywriter, Writer
- Broadcast, Copywriting, Digital, Scripting
- Commercials - Video
- Project Industries
- Advertising, Packaged Goods